New South Wales
Sydney Sydney Surrounds North Coast South Coast Snowy Mountains Heart of Country Outback Lord Howe Island

Views from Mt Gower, Lord Howe Island (photo: Ian Hutton / Tourism NSW). Lord Howe Island is the last island paradise, music for the soul.

Lunar landscape, Mungo National Park, Outback NSW. Outback Awe-inspiring landscapes and memorable characters under blue skies.

Beautiful scenics hiking in the Snowy Mountains. Snowy Mountains Mountain air doesn’t come any purer than this.

Quaint views of Hill End, near Bathurst, Central NSW.Heart of Country - Classic Australian towns founded by gold miners, graziers and farmers.

City views from Lavender Bay, Sydney. Sydney The laid-back outdoor lifestyle and natural beauty make Sydney a great city to visit.

White sands of Jervis Bay, South Coast NSW. South Coast The unspoilt beauty of the South Coast unfolds in a series of bays and coves.

Relax and unwind at Audrey Wilkison, Hunter (Photo: A. Smart) Sydney Surrounds A grand spectrum of delights, all within two and a half hours' drive of Sydney.

Hathead, North Coast NSW (Photo: Don Fuchs). North Coast Classic Aussie surf culture meets World Heritage-listed national parks.

Television commercials

Regional New South Wales is known for its natural beauty, engaging local communities and rich pastoral and rural heritage.  For those seeking a holiday, the close proximity of regional NSW and the diverse experiences it offers differentiate the NSW holiday experience from those in other states.  A holiday in NSW is one where visitors can genuinely connect with community, with nature, with the past and with themselves.

The filming and photography for the series of regional TV commercials involved travelling to shoot footage to some of the most beautiful and more remote destinations in New South Wales.



View the Commercials


Please select the Television Commercial you would like to view:

Heart of Country New South Wales
Snowy Mountains New South Wales
North Coast of New South Wales
Outback New South Wales
South Coast of New South Wales
Sydney - There's No Place Like It



Filming the commercial


The film shoot took place over 20 days in a wide variety of regional NSW locations.  The crew covered 7200 kilometres by road and 60 percent of the state over the 20 day period, which was a huge challenge in itself. 

Shoot locations


The images in the commercials reflect the key experiences available in the area, and shoot locations were selected in order to give this feel to the commercials.  There were 44 shoot locations featured, including Bega, Bourke, Coonabarabran, Tilba, Tumut and Tuross.

The Narrators


Each commercial is narrated by a local resident who spoke with passion about what they loved about the areas.  None of these narrations was scripted, which gave a natural feel to the commercial.

Outback: Paul Michael 'Chuck' Brown – Artist
South Coast:  Sol Ramana-Clarke – Gallery Owner, Musician, Filmmaker
North Coast: Bobbie Hodge – Local Identity
Heart of Country: Felicity Urquhart – Country Music Singer
Snowy Mountains: Mark Troha – Farmer



The Music


The music track playing in the background of all Tourism New South Wales commercials is a song called Adiemus. Karl Jenkins is the composer and members of the public can pick up a copy of the music at Sony Music Stores or online (please note - this version will not be an exact match as it was licensed to Tourism New South Wales for restricted television and web use only).